The City of Aledo is currently working on a community branding project. After a public request for proposal process, Haven Creative Agency was selected as the community branding agency to complete the first phase of the multifaceted project. Haven Creative has eight-plus years of successful community branding experience for towns, counties, and community development projects.
As a part of the discovery phase of the project, Haven Creative is conducting a community wide, online survey. The online survey was developed based on initial survey results and feedback from interviews gathered from City of Aledo employees, council and other stakeholders. The survey is available at www.brandingaledo.com.
A brand is more than a logo or a tagline. It’s based on stories and perceptions that reside in the hearts and minds of the community. Because of this, the community’s participation in the survey is vital to capture the essence of what truly makes the City of Aledo special. While the individual responses of the survey will be confidential, the overall feedback from the survey will be used to develop marketing messaging and visual elements for the City of Aledo. The survey will be open from December 9th, 2020 to January 9, 2021.