Super Bowl TV Ad To Feature Viola Area Farm Family

Photo credit: FarmWeekNow

Viola area farmer Chad Bell and his family featured in a Super Bowl Sunday ad on Feb. 12. The campaign is called “We are the 96” and the spot will run on Fox affiliates in the Quad Cities along with Champaign, Peoria-Bloomington, St. Louis, Rockford, and Chicago.

The effort is being led by Illinois Farm Families, a coalition comprised of the Illinois Farm Bureau, Illinois Beef Association, Illinois Corn Marketing Board, Illinois Pork Producers Association, Illinois Soybean Association, and Midwest Dairy.

Illinoisans can expect to continue seeing the Bell family, along with more than 25 other families, in commercials between April 3 and June 25 on several platforms.